H&M Interactive Mirror @ Web Summit 2021
My tasks:
Real time Generative Music Patch and Sound Design.
Integration between Touch Designer and Ableton Live thru MaxMSP to be able of modify the sound value and tones in real time based on the interaction of the person in front of the installation.
OFFICIAL PRESS
The Changing Room is a generative art experience created by #HMGroup for #WebSummit2021 in Lisbon. Designed to look like a changing room, it’s so much more!
We inadvertently radiate an endless combination of subconscious signals in everyday life, betraying our true feelings through facial expressions and body language. The Changing Room captures these, mirroring them back in visually impactful and unexpected ways (varyingly, through the lens of Change, Sustainability, Reflection, Future); a creative space for endless possibilities, just like its humble, in-store counterpart.
Visitors entering The Changing Room will drive the experience through their interaction. Everyone will have a personal, unique experience while contributing to a collaborative piece of generative art. All our individual experiences will construct a stunning, collective, digitized mosaic and serve as a general reminder that we’re all part of something bigger.
For those of you attending the summit, you’ll find the changing room at our booth (E219); for those who aren’t, tune in to our live stream and see how things are changing here https://lnkd.in/eKQ-hf7d